Which State Googles about Marketing the Most? [Infographic]

Content marketers, pack your bags for Massachusetts.

Employee advocates, unite in Minnesota.

We analyzed the Google Trends data to see where the most curious marketers live (or, better said, where they are located when they conduct Google searches about marketing).

As it turns out, the inquirers about LinkedIn marketing aren’t in California, where the company’s headquarters are located. They’re in Massachusetts.

And, if you’re curious about Google+ marketing, you’re not alone, especially if you live in Oregon.

Where can you find your fellow marketers? Check out these maps to find out.

A brief word on the maps…

1. The maps reflect Google search trends from January 1, 2004 until May 15, 2015, the date when the data was collected.

2. Be cautious when trying to compare colors across maps. The shades are relative to each map and depend on the search volume for each keyword or phrase. The darkest regions on the “Facebook Marketing” map are not directly comparable to the darkest regions of the “Marketing” map.

3. That said, it is fascinating to look at a collection of these maps and notice patterns. For instance, which states appear in the majority of the maps? Scroll down to find out!

Content Marketing World in Cleveland has put Ohio on the map.

New Hampshire? Huh.

Tweet away, politicians and policy wonks in the District of Columbia!

You weren’t expecting to see Oregon at the top of the list, were you?


It’s easy to look at some of the maps above and dismiss the search terms as fads. If Pinterest marketing, for example, were more popular, wouldn’t there be more darkly colored states on the map?

We have to remember that adoption of technology and new strategies takes time. Take “social media marketing” as an example. If we were to look at the data from 2004-2010, the trend map for “social media marketing” would look like this:

Not very impressive, huh?

The 2004-2010 map is a far cry from the trend map of today (above), where most states are a darker shade of teal. In other words, it took time for social media marketing to catch on, and it will take time for other strategies and tactics like Pinterest marketing or social selling to do the same.

What did you notice?

Google searches tell us only part of the story. (Contrary to what the “Social Selling” map above indicates, I’m sure that there are social sellers in Wisconsin.) Yet, despite the maps’ limitations, you have to admit that looking at search volume in graphic form is quite fun.

What surprised you about the maps? Which maps confused you? Which ones confirmed your suspicions about your fellow marketers?

Leave a comment below. We’d love to read your thoughts.


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