Two Mandatory Content Marketing Checklists
The daily life of a marketer can be pure chaos. Since each program and promotion has multiple moving parts, it is hard to stay on top of everything.
I don’t know about you, but I have had nightmares about my daily marketing routine. On more than one occasion, the thought of scheduling 10 posts for LinkedIn on a given day (rather than Twitter) has woken me up in the middle of the night.
To put my mind at ease and to help keep track of everything, I have created several checklists for Trapit’s marketing activities. I thought that I would share a couple of my lists with you.
I hope that they help you get done everything you need to get done!
Your Daily Social Media Checklist
Social media never sleeps. It’s always going. Don’t worry, though. You can tame the social media beast. Here’s a shortened version of the Trapit social media checklist.
Read and respond to all incoming tweets, LinkedIn comments, Google+ comments, and Facebook messages from the previous business day.
If you do not know the response to an enquiry, ask someone in your company who does know.
Check for connection requests, friend requests, and new followers. Accept and follow back when appropriate.
Triple-check all your scheduled posts. Make sure that the links work, that you have tagged the right people, and that there are no misspelled words.
Examine the flow of your social media posts. Are you sharing a good mix of content that includes both educational and promotional content, as well as created and third-party content? If not, adjust accordingly.
Check with your colleagues (or content curation management tool) to see if there are any events, promotions, industry news, or pre-approved content that you should share.
Track your metrics and adjust accordingly.
Metrics: Are your paid promotions under budget?
Metrics: Which types of posts have performed well? And at what time have they performed well?
Your Daily Blog Post Checklist
At Trapit, we write both original and curated blog posts. The following list is meant for the latter, but you can easily adapt it for your original content.
This blog post has an introduction. (Yeah, it seems kind of obvious, but sometimes, you need a good reminder.)
This blog post has a conclusion. (Again, it seems obvious, but…)
All the links work.
The headers follow the company’s style guidelines.
I have given myself enough time to edit the post – at least 5 hours ahead of the deadline.
I have brainstormed multiple headlines, and this headline is the best one for my post.
There aren’t any run-on sentences.
This post is written for the web, and none of the paragraphs are too long.
Every word is spelled correctly.
I can’t cut any words or sentences.
I have provided context to the articles. My readers can understand why this article is important.
I have added my own take on the articles provided in the post.
What’s on Your List?
What can I say? I’m a nerd.
I enjoy creating lists – largely because no list is ever complete. I like having a work in a perpetual state of progress, and I’m always trying to add to my own. So, what’s on your lists? What did I miss?
Want more help getting organized?
Download our interactive content curation workbook, which walks you through planning your content curation strategy.
In it, you will learn how to:
- Explore your content curation objectives
- Understand your audience
- Determine your content themes for your curation
- Create an editorial calendar for your blog, e-mail, and social media channels
- And more!