The Trapit Content Curation Center
Information guides our lives. We make decisions based on consuming content received from many sources – from media in all forms, from conversation, from observation of our surroundings. Having the wrong content can be disastrous – consider the Iraq “WMD” fiasco. Timing is obviously critical – learning that the Bay Bridge was scheduled to close an hour after sitting in a horrific traffic jam is not of much value. And relevance is crucial – a shoe sale in New York City is of little import to consumers in San Francisco. In a recent LinkedIn survey of over 800 B2B marketers, 72% listed relevance as the most important aspect of successful content, as relevance correlates directly to audience engagement.
Content is the currency in which every marketer trades. We buy based on awareness – on understanding a product’s value – which is communicated by content in multiple forms. Getting the right content to a product’s audience – to inform, to influence behavior, generate new leads, to demonstrate thought leadership – all depends on delivering relevant content to the right audience at the appropriate place- when they are most likely to need it.
But we live in a tsunami of content – a tsunami that has grown too massive for humans to filter and recognize meaningful patterns. And current search technology, hampered by Search Engine Optimization (SEO), is at crossed purposed with finding unique, high-quality content. With so much content entering your customers’ inboxes, mobile devices, and social media feeds constantly, how can a marketer insure their brand rises above the clutter and stands out?
Today we are announcing the Trapit Content Curation Center, a powerful but intuitive, easily deployed, and affordable application that helps marketers do just that: provide a steady stream of unique, relevant, and timely content to their target audience on the devices they are most likely to consume it.
Our Content Curation Center is based on powerful Artificial Intelligence and Machine Learning technology designed to cut through the clutter and extract only that content that is relevant and timely.
This same LinkedIn in study noted that the three most daunting challenges faced by marketers are 1) having the time, bandwidth and budget to create compelling content 2) difficulty in finding truly engaging content, and 3) finding or producing enough relevant content. Our Content Curation Center breaks through these roadblocks, tapping into Trapit’s massive library of original, high-quality content, discovering only that which is relevant to a specific product or brand. And, since it is important that your original content is infused in this stream, the Content Curation Center allows the addition of your own sources to the library.
But even if this relevant content, in sufficient quantity, was available, how can it be delivered – in an efficient and timely manner – to your customers? According to the LinkedIn survey, 31% of the marketers surveyed cited the delivery of content as their biggest challenge. The Content Curation Center navigates these hurdles as well, making it easy to deliver content – automatically – to social media feeds, or newsletters, email, your web site, mobile devices, or even integrated as a relevant content stream in other applications.
The Content Curation Center is all about choice, providing a wide range of options to allow the marketer control over the discovery and delivery of content relevant to their brand. For example, as noted above, new sources – either from the Internet or private sources sitting behind a company’s firewalls – can easily be added to Trapit’s digital library. And sources can be removed as well. The Content Curation Center provides a wide and powerful set of filters – filters that can prevent certain topics or companies – perhaps a competitor – from ending up in your stream. Filters that can limit content to specific areas. Or filters to determine the frequency of content delivery. And the level of redundancy in the content. Most importantly, Trapit allows the marketer to determine the level of automation in the distribution of content. For example, at Trapit we use the Content Creation Center to power over 200 Twitter feeds on topics ranging from food (@TheFoodieTrap) to fitness (@TheYogaTrap) to medicine (@ConcussionTrap). Once these topics were created and trained by our curators, we allow them to run fully automatically, posting content relevant to these topics at a frequency specified by the curator. It could be once a day or four-times-an hour – just another setting in our application. On the other hand, if the marketer would like to be more active in that process, the Content Curation Center offers “assisted curation,” giving control over which content is distributed – or not.
We’re excited to be releasing the Trapit Content Curation Center today. We are certain it is the most comprehensive application for content marketing available, and that our customers will save time and money while delivering content that is unique, relevant, and timely.
You can learn more about our Content Curation Center here: