Did I Learn Everything I Needed?

The call begins.

You exchange some pleasantries. “How’s your day going? What’s the weather like? What do you know about content curation?”

Then, the sales representative launches into her demo spiel. Product feature after product feature. Product function after product function. Client logo after client logo.

Your demo is like a whirling carnival ride. When your 30 minutes are up, you hang up the phone, and you feel dizzy, disoriented, and a tad bit nauseous. You wonder, What just happened? What did I see? Did I even ask any questions?

It’s easy to be whisked away during your product demos, but we’re here to help. Use the checklist below to take control of your content curation demos and to ensure that you are learning everything you need to know.

Why Do You Need Content Curation?

Before you begin the product demo, take a few minutes to think about why you want to use content curation in the first place. What do you hope to accomplish by sharing content across multiple channels?

Your answer can be focused externally. For instance, you may want to demonstrate thought leadership on social media channels. On the flip side, your answer may be focused internally. You may, for example, want to educate your employees.

In Trapit’s content curation workbook, we list a few possible objectives:

Demonstrate thought leadership

Establish brand identity

Engage followers and start conversations online

Create a community around a specific topic

Educate your employees

Increase traffic to your site


Use This Checklist during the Demo

Once you have an idea of what you hope to accomplish, you’ll be better prepared to judge the content curation platform. Here’s a checklist to help you along the way.

Click here to download a printable PDF file.

Did We Miss Something Critical?

Now you can feel confident that you’re getting your time’s worth during your live demos.

What are your criteria for evaluating a content curation demo – or any live software demo? I’d love to hear your thoughts. Leave a comment below.


To start engaging your audience with content curation…

Request a 15-minute demo of Trapit right now!

Leave a Reply