7 Smart Infographics to Guide Your FinServ Social Media Strategy

Social media presents a big opportunity for companies working in financial services.

Do you need convincing? Or perhaps you simply want to look at the evidence in a visually stunning way? Well, this blog post is for you. I chose to hand-curate seven of the most informative infographics on social media in the finance and insurance industries.

Take a look at the infographics, and learn something new!

1. Social Media in the Finance Industry

Creating objectives for new marketing channels can be difficult. What should you focus on? Should you increase leads? Should you build awareness?

The majority of finance and insurance companies have set their eyes on two goals:

  1. Increasing engagement with their audience
  2. Increasing awareness and size of their audience

As the conclusion of this infographic states, few companies are focused on the direct sale. Instead, most organizations believe that they need to build trust with their clients, and from that trust, sales will come.

Infographic via Bloom Worldwide

2. Financial Advisors and Social Media: Making the Connection

Which social channels should financial advisors use? The answer depends on what you want to do.

LinkedIn is by far the most popular network. However, the way that you use LinkedIn is different from the way that you use other social networks. Most financial advisors are using LinkedIn for finding new clients. Facebook, on the other hand, is useful for staying in touch with current clients.

For more information, check out this great infographic from Putnam Investments:

3. Social Media Marketing Landscape for Financial Professionals

So, you have an idea of how other financial professionals are using social media. But what do your clients want from you on social media?

As this infographic shows, investors want thought leaders. They want to know the latest news, and they want educational articles.

In other words, financial professionals need to be expert content curators. To get started with content curation, download our content curation workbook, or check out the following infographic from Financial Social Media:

4. How Financial Services Have Embraced Social Media

Social media advice and infographics often present information as if it were applicable to all countries. But social media use varies from country to country. Bearing that in mind, LinkedIn Europe created an infographic dedicated to the United Kingdom.

As you can see, curating the latest financial news is extremely important in the UK. It’s what investors are seeking out, and when financial advisors can meet those expectations, they see returns on their investments. 31% of British LinkedIn users have found a new company as a result of exploring content on the network. And 23% have learned of a new financial product/policy.

5. Insurance in a Digital World

Ernst and Young conducted a survey of insurance providers at the end of 2013. Most insurance companies see the potential power of social media. They want to enrich their customers’ experience and regain direct control of their customer relationships. However, internal forces like legacy technology and cultural constraints are holding them back.

For more information on Ernst and Young’s findings, check out this infographic:

6. Why Social Media Is Still a Gold Mine for Insurance Companies

If you’re having any doubts that insurance companies should be on social media, consult the data that LeadSift culled together. There are plenty of opportunities for insurance companies to enter conversations on social.

7. 27 Social Media Rules for Financial Advisors

To conclude this list, let’s look at some general best practices. I don’t agree with all of them (e.g. rule number 14), but there are several great tips. I particularly like:

2. Become a resource

21. Don’t tweet about everything. Tweet about what you know best.

22. Consistency is critical.

Which rules do you find most helpful?

I hope that we haven’t created data overload, and we hope that these infographics help you as you create your 2015 marketing plans. Are there any visuals or statistics that you have found helpful in your research? We’d love to see them in comments section below!


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