4 Signs You Picked The Wrong Employee Advocacy Vendor
Sometimes, things just don’t work out. In spite of our best efforts to make a product work for us, we have to ditch it.
In this post, we’ll look at the telltale signs that your current employee advocacy solution is not meeting your needs. See if the problems below sound familiar.
1. Your program is scaling at a snail’s pace.
You bought your employee advocacy platform in January with the hope of launching 2,000 employees. It’s almost August, and so far, you’ve only launched 200 employees. In other words, you launched roughly one advocate a day. Oofta.
What’s slowing you down? It could be…
- A confusing or difficult on-boarding process
- A slow customer service team
- A user interface that your advocates don’t like
The solution: When evaluating software vendors, look for a team that has quickly deployed large numbers of advocates. Ask your sales representative for deployment time lines for current clients.
2. Your company is not able to create enough content for your employees.
If your employees don’t have ample amounts of content, what are they going to share on social media? And if they have nothing to share, why would they use your employee advocacy solution?
If you’re having trouble producing enough content for your advocacy program, don’t beat yourself up about it. It’s a common problem. The Aberdeen Group has found that only 32% of marketers are able to create enough content to meet their needs.
The solution: Find a solution that offers a built-in content library. You can use this library to supplement your branded content, educate your employees, and provide your employees with content they are eager to share.
3. You can’t report on your program’s progress.
Before you chose your employee advocacy software, you defined your objectives. Now, you’re several months in. Are you able to measure whether you’re achieving those objectives?
Or perhaps, your objectives have changed over time. That happens. Are you able to measure your advocates’ performance against your new objectives?
The Solution: When you’re choosing an employee advocacy technology, it’s important to find a platform with robust reporting features. Choose a solution that helps you track…
- Who your top advocates are
- Which teams are performing better
- Which pieces of content are resonating with your advocates and their audiences
- Tactical metrics like clicks and likes and retweets
- Revenue metrics like leads and opportunities and closed deals
4. Your employees don’t think the technology is easy to use.
For employees to adopt enterprise software, they need to believe that the technology is easy to use. In academic study after academic study, perceived ease of use is one of the strongest predictors of software adoption.
The Solution: Take into consideration the following items when you’re choosing a platform:
1. Simple: How many steps do the advocates and content curators need to go through?
2. Workflow Compatibility: The solution must fit into the employee’s professional life. Do you have a mobile app? Can the employees receive e-mail notifications?
3. Reliable: Users need to think that the app is reliable. Only 16% of users will give a bad application a second look.
4. Intuitive: Does the workflow make sense?
Do these problems sound familiar?
Some problems with technology are just nuisances. You can deal with them. Others, like a lack of scalability, greatly prevent you from achieving your goals. When you can’t meet your goals, you know it’s time to ditch your solution.
By identifying your current technological problems, you’ll be better equipped for finding the right solution in the future. Good luck!
-Mark
Looking for an employee advocacy solution?
We can help. Our technology empowers your employees on social with content that is proven to spark engagement and drive sales.