Trapit for Employee Advocacy

Why launch an employee advocacy program? Because employee advocates put a trusted human face behind your content and messaging. When employees share news and information about your organization on social media, they extend your marketing reach and boost recruiting – all while becoming more engaged.

Control the Employee Advocacy Process

Our workflow helps employee advocates follow best practices on social without taking over their accounts. By supplying pre-approved content and messaging, marketing stays in control of the message.

Easily Launch Executives as Thought Leaders

Executives are highly influential public faces of your company on social media, but they don’t have time to start from scratch. Trapit makes it easy for executives to demonstrate their thought leadership and build relationships with customers through social networks.

Scale Quickly

Trapit’s award-winning user interface makes it simple for advocates to share your content on social. Our artificial intelligence continually surfaces fresh content that keeps employees interested in your advocacy program. And our onboarding support makes it easy to scale your advocacy program across large teams.

Keep Employees Informed about Company and Industry News

Employees enjoy access to a rich blend of relevant content, both from their own company and from around the web. Advocates can always find share-worthy news, insights, trends, and analysis on any device.

Measure the Impact of Employee Advocacy

Gather the relevant data to measure and report on the effectiveness of your employee advocacy program. Use the insights you gain to improve your program and show how your advocates impact your marketing and recruiting efforts.

Accentuate Your Workflow

Trapit integrates with your existing workflow. Seamlessly post from Trapit to LinkedIn, Twitter, Facebook, Google+, Pinterest, WeChat, and Wordpress. Tie your advocacy program to marketing campaigns in Marketo, HubSpot, and Oracle Marketing Cloud.

How It Works


Build a robust content library for your employee advocates. Add your own content to Trapit, and organize it by team, geography, or role. Ensure that your team members can find the content they need, when they need it.


Rely on our content discovery technology. Powered by artificial intelligence and machine learning, Trapit continuously pulls in news, research, insights, positive mentions about your company, and other highly relevant third-party content.


Deliver fresh content to your employees whenever and wherever they want it via easy-to-use web and mobile apps plus daily email digests.


Your marketing team can provide pre-approved text and images to accompany content links, making social sharing simple and easy for employee advocates. Then, if you wish, individual advocates can add their own personal commentary with each piece of content.


With the click of a button or the touch of a finger, employees can share content via email, SMS, Facebook, LinkedIn, Twitter, and other social networks.


Get insights into which employees and what content items are producing results. Use our reporting and analytics to implement best practices and improve overall performance.

Let's talk

We’d love to talk to you about what Trapit can do for you. Fill out this form and we’ll contact you within 24 hours to schedule a customized demo.