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Addvocate and Trapit Combine Forces, Disrupting the Content Marketing Landscape
SAN FRANCISCO, Dec. 9, 2014 – Addvocate and Trapit, two leading providers of content discovery and curation, social selling, and advocacy services for marketers, today announced the signing of a definitive agreement to merge. The new San Francisco-based company will change the way organizations discover, publish, share, and amplify content across websites, blogs, social networks, newsletters, and other destinations.
Combined, Addvocate-Trapit offers its users a massive content library; artificial intelligence-based discovery capabilities; and the easy, one-click content distribution process of Trapit with the sophisticated employee advocacy capabilities of Addvocate. The merger immediately positions the new company as the only solution that combines all these capabilities. Read the press release