Addvocate and Trapit have merged to amplify your content marketing!


Content marketing, employee advocacy and social selling for engaging people

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The web gets bigger every day, making relevant information increasingly difficult to find. In this never-ending stream of post and links, only authentic voices stand out. Trapit empowers brands, publishers and teams to tell their stories using thoughtfully-curated content from the best sources on the web.


We combine search, artificial intelligence, and human curation to surface original, high-quality content you won't find elsewhere. Trapit lets you discover meaningful content from over 100,000 sources, including blogs, journals, magazines, news services, videos, and podcasts.


Send the right content to the right people at the right time, on any device. Select the content that matters and publish it anywhere—from social networks to your website, blog, mobile apps and more. Trapit listens and learns as you use it, dynamically adapting to find content that best fits your needs.


Enable your employees to amplify your company’s message by streamlining your social selling and creating a community of employee advocates. With Trapit, you can provide relevant content to your employees, based on their position. From there, they can easily share curated content with their social networks with the click of a button.


Stay on track with built-in analytics and reports. Trapit helps you understand how your audience is responding to the content you share, giving you the guidance you need to stay engaged. Trapit seamlessly integrates with popular social media and marketing platforms, allowing you to link leads back to your curation efforts. Let these insights continuously inform and shape your content strategy, while keeping your audience delighted.

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